Appear And Sound Professional With Your Email Marketing – Northampton Marketing Experts List “Spammy” Words To Never Use

You can tell right away when a message in your inbox is not worth opening – the subject line has words that automatically make the content rather suspicious. For example, why on earth would someone you don’t know offer you a great deal for absolutely FREE!!!? Everybody knows it’s just a marketing ploy (and a bad one at that), but so many online marketers continue to use the same tactic when the only impression they create is a shady one.

But if you find yourself needing to market something using email, you may actually find yourself using the same words or lines you don’t trust. So before you go down that ugly road, the experts in email marketing Northampton (that will be us :0) have listed the “spammy-est” words you should never use in your email subject line.

1. Free – The word automatically triggers spam filters, and even if your business truly is offering something free as a part of a deal you’re offering, it’s best not to use it in the subject line. Instead, explain the provision clearly in the message body.
2. Help – Perhaps it’s because there have been too many help-seekers online that really were just bogus organisations. Plus, people are always wary of desperate expressions from unknown email senders, and this is why they delete such messages right away.
3. Last Chance – Mainly because most people don’t like the idea that they’ve already missed out on an opportunity they have already been emailed about.
4. Reminder – It’s funny how people hate to be reminded that they may forget!
5. Save – Apart from being too “sales-y,” many claim that the discounted deals are rarely that great anyway, so they don’t feel too bad passing them up or sending the email to trash right away.
6. FTW (not a word, but a phrase) – “For the win” is better used for social media; for email marketing, it does not present professionalism. In fact, it comes off as a desperate attempt to sound cool and young.
7. Name (your name) – Studies reveal that putting the recipient’s name in the subject has no impact on the email’s open rate and it can actually come across as needy.
8. Awesome (or Rad) – Again, trying too hard to be cool. Email marketing should always have a professional tone to be taken seriously. Sounding like a surfer on email is definitely no effective way to present an important marketing message.

Aside from these, there are also a host of other words that email marketers tend to use that just turn off recipients such as emoticons, words in all caps (which basically means that the sender is yelling at the email recipient), excessive punctuation marks, etc. Do away with all these and you automatically increase the likelihood that your email marketing message will be opened and read.