I came across this article by Mailchimp brimming full of first-rate tips for those of you with e-commerce web sites, detailing how you can get a lot more out of it by connecting it to Mailchimp and some of their advanced services.
The advice is great for customising how you interact with consumers who have already bought products from your website. By analysing particular trends, you can tailor the experience based on what they are interested in, which is bound to increase repeat purchases. It therefore benefits both you and the consumer.
Good email marketers focus on:
- Sending the right content
- To the right people
- At the right time
I would heartily recommend that you take some time to read it!
Tips for E-commerce Email Marketers
Author Oliver Adams
Toxic Creative – RESULT DRIVEN DESIGN & MARKETING
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