Trade shows make a great venue for marketing your business, and promoting new products or services you may be offering. In addition to those benefits, trade shows also create the ideal environment for networking; you can engage and meet new contacts in the industry, for future ventures.
But in order to reap all the benefits of a trade show, you must first gain the kind of attention that will secure an acceptable return on your investment. Consider the following recommendations when planning and designing your exhibition stand at trade shows.
Set a goal for your stand.
Before you get right down to the nitty-gritty of designing and creating your exhibition stand, it would be a good idea to figure out what you want to achieve with it. Are you looking to simply promote an entirely new product or service? Is the stand going to represent the rebranding of your business? Do you need to get as many leads as possible with the stand?
By recognising what your goals are in joining the trade show, you will come up with a design that is focused and effective.
Know the space you will be occupying.
An ocular inspection of the trade show venue needs to be done before any sketch is laid down. This will prevent you or your team from designing a stand that is too big or too small for the venue.
You should also consider the very location of your stand, in terms of where people will be coming in and what other stands may be next to yours. This should provide you with a clearer direction as to how detailed or distinguished your stand should be.
Hire a team that can design and execute your stand — according to your brand identity.
You could choose to do the design and creation of your stand, in house, but you may be able to get more results by hiring experts in the field. From graphic design that captures and retains attention to branding that comes to life, your stand may be better served with the expertise of professionals.
And finally, don’t focus simply on the look of your stand. The very people who will be around to hand out flyers and marketing materials, and answer queries from trade show guests; the very persons representing your brand should work well with your stand. This not only means having them wear branded outfits that echo the exhibit stand’s design but also training them well so that your stand achieves the very goals you have set out for it.
Author Craig Vallance
Follow
Connect with us