Retail super-brand Next were looking for some ‘on trend’ jersey graphics for their core boys range. Never ones to turn down a new challenge we leapt at the chance.
High street fashion gurus Next can be found in every major town across the UK. With such a strong identity and specific demographic, it was important our designs were not only ‘on-trend’, but also reflected the quality and style associated with the brand.
Researching the fashions of the moment gave us plenty of inspiration and a clear idea of the direction to go in. As we’d never attempted clothing graphics before, it was vital for us to build a base of knowledge and ideas before even a sketch was made. As you would imagine, the team we worked with were all fashionistas and came highly prepared with reams of reference material and ideas of themes they wanted to see turned into tops. With stacks of research by our side we created some fashionable, highly stylised looks that would appeal to children and parents alike.
Bright colours and eye-catching graphics were the main features of our final jersey graphics. A fresh and fashionable set of designs with big block messages and images that really appealed to boys in the age range. Overall we feel our first crack at clothing graphics was a success… Milan here we come.
Author Chris Anderson
Toxic Creative – RESULT DRIVEN DESIGN & MARKETING
We’re based in Northampton and are experts in all aspects of graphic design, website design and marketing, from dynamic websites and printed literature to logo design and brand development … we do it all.
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