Branding & Logo Design

Your brand should be close to your customers and embody their principles and perceptions.

We will develop a brand identity that is in perfect sync with your audiences’ needs and provides you with a proud base to build your brand upon.

A good brand will:

Deliver its message clearly
Confirm your credibility
Connect with your target prospects emotionally
Motivate a desired reaction
Create brand loyalty

First we gather an extensive pool of knowledge on your company, market, values, personality and brand objectives. The results of our knowledge is visualised within a series of moodboards covering graphics, photography styles, typography and colour palettes.

Our team then explores initial logo ideas. We start by sketching on paper, with the best ideas digitally developed into more refi ned logos. We present three to fi ve logo directions to you for review. Through discussion and collaboration, preferred logos are then explored in more detail until a final logo direction is approved.

The final logo will then be considered alongside brand partners/sub-brands, and in various forms (i.e. black and white, reversed out, etc.).

Depending on your requirement we may then move on to developing key graphical brand elements, stationery, key communication design such as brochures and websites and a brand guidelines to govern the brand use.