Still think blogs are just online diaries? Think again.
Blogging has become so powerful and influential, that it is now considered an essential tool for business success. In today’s landscape wherein content has become even more crucial for brand building, your business blog can be the centrepiece of your overall strategy for content marketing. Northampton online marketing experts list the following ways that a goal-driven, high-value, consistent blog impacts your business:
Direct your target audience to your website.
Here’s how seasoned marketers do it: They craft relevant content that caters to their specific customers. But they don’t post the content on Facebook or LinkedIn or other online communities. They just use these social media sites for putting up intriguing teasers and visuals to create a buzz about each post. When people click on the links, they go straight to your site.
You can also place links that lead to landing pages within your website. What does that mean for your business? You don’t just get site traffic; you also get qualified visitors that already have an inherent interest, need or want which your products and services can address.
Increase your page rank.
Leading search engines continue to engineer their algorithms with more precision to make the Web a more useful place. Thus, instead of using manipulative tactics to increase your SEO rankings, focus on posting fresh, original and quality blog posts to optimise your business website.
Establish your content strategy, so that you can publish consistently and be able to utilise the right keywords and topics in an organic and effective manner. With a results-driven blog, you get to enjoy both the attention of humans and the approval of Google indexing machines.
Establish authority and credibility.
Positioning yourself or your brand as an authority in your industry or niche is a proven way to strengthen your organic inbound marketing, Northampton experts say. Use the blog to share knowledge that your target market will find valuable.
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Provide answers to common questions that your customers may have. Post topics that not only inform, but also engage your audience and nurture your connection with them. Sharing your expertise through a platform that is as personal as a blog builds trust and boosts consumer confidence.
Share your story.
A blog, compared to any other page on your website, provides the perfect venue for highlighting the voice and personality of your brand. Despite now being used in commercial and professional contexts, it still has managed to retain its personal, authentic feel, making it a compelling platform to share your story.
Remember, your story is not just a piece of an article, but rather the overall message that you have conveyed about your organisation. Your blog can host not only text but also photographs, graphics, audio and videos that all eloquently and cohesively convey what your brand is all about.
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Written by Stevie Geddes
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