If you’re serious about getting the most ROI out of your digital strategy pounds in 2016, then it’s important to focus on building the number and rate of your qualified leads. Thankfully, despite what many people might assume, it’s not expensive or time-intensive to get qualified leads – if you employ the right approach.
In the past, you might need to run expensive ad campaign just to connect with your potential customers. Now, you can make use of social media platforms such as Facebook or LinkedIn to publish and promote a piece of compelling content.
The following are some of the principles that successful digital strategists make sure to follow:
They zoom in on their target market.
Don’t just use your marketing resources randomly. Determine your target audience and identify their expectations and preferences. You can then create a targeted approach that focuses on the people with the interest, willingness and ability to purchase your product or services.
They make use of social media groups to build relationships.
Seek out the largest and most active Facebook or LinkedIn (wherever your audience hangs out) group in your industry or circle. Be engaged in meaningful conversations, share what you know and offer valuable or helpful information with the group.
They create first-class content.
Successful digital marketers don’t regularly churn out content for the sake of it. Even if it’s a less frequent production, they make sure that every piece of content they put out there will capture people’s interest and get them talking and sharing.
They leverage their most compelling content.
Have you written something that you’re sure will resonate strongly with your social media group, based on your interactions with them? You can use that content to collect emails from the people who will most likely buy from you. Just convert the article into a PDF and create a landing page for it. You can then ask interested readers to opt-in using their email addresses so they can get a full copy of the PDF whitepaper you create from the article. Don’t forget to craft a follow-up email and continue communicating via email with the people who responded to you.
They connect with community authority figures.
One of the most effective ways to promote yourself or your content is to bask in the limelight of the leaders in your community. You can ask them to guest in your podcast or interview them for an article. You can even ask them to promote the PDF whitepaper you have created, if you can offer them a proposal that will be beneficial for them, too.
To sum it up, establishing a winning digital strategy requires you to connect with your target market. You should be ready to create relevant content. You should know how to promote and distribute that content in a manner that will allow you to continue building relationships with people who will benefit most from the solutions you offer.
Let’s us help you get your content marketing off to a great start! Give us a call on 01604 491 678 or email us at [email protected]
Written by Chris Anderson
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