Business owners are always on the lookout for various ways to find and get new customers. Although you are probably doing well sales-wise with your current loyal customers, to increase your revenue, you need to acquire new ones.
Pay per click advertising is one of the most effective ways to grow your business, successfully get new customers, and boost your sales. PPC advertising involves setting up ads for your website. However, with this type of marketing campaign, you only pay for the customers who go to your website when they click on the relevant link.
PPC advertising may seem simple enough, but the set-up and the whole website management process can be difficult and time-consuming. But basically, the success of a PPC campaign hinges on these key components:
Keyword selection
You have to be quite careful in choosing the keywords you will use for your campaign. Select the most relevant ones to boost your chances of successfully connecting with the users who are searching for the products or services promoted in your PPC advertising placement. There are online tools you can use such as Wordtracker® to help you evaluate a keyword’s popularity before deciding if it is the one you want or need.
Properly directed ad copy
An ad copy pertains to the words found on the advertisement. An effective ad copy can be crucial in keeping your pay per click advertising on track. If your ad copy is directed to a targeted audience, the result is likely to be a decrease in the quantity of clicks, but an increase in the quality of clicks. This simply means that click costs will go down but conversions by more qualified visitors will increase.
If you want to immediately target qualified users, make sure your PPC ad specifies what action you want them to take when they are on your website — do you want them to buy a product, register for a webinar, or download a file? In this way, the visitors won’t be surprised and they will know what they’re in for when they reach your site.
The landing pages
You have to make sure that all visitors arrive at a landing page that supports the particular content of your PPC advertisement. In PPC, Northampton business owners should know that customised pay per click landing pages provide customers what they need without the trouble of going through your home page. When you have this enhanced user experience, the usual results include increased sales conversions and higher profits.
Site analysis
Finally, you have to know just how effective these clicks are and if you are really getting what you’re paying for. By using the right software or tacking system that analyses your PPC advertising visitors’ activity on your site, you can pinpoint the problem areas and resolve certain issues that could be causing you to lose those needed conversions.
PPC advertising can indeed be a complicated strategy to understand and implement. To make sure everything goes your way, you can hire the services of an experienced and professional PPC management company to help you out.
Looking to advertise using Pay Per Click? We’d love to help you get started. Give us a call on 01604 491 678 or drop by for a coffee.
Written by Cathryn Halfpenny
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