In this digital age, keep in mind that whenever someone visits your site, you only have a small window of opportunity to appeal to them. Potential customers today are constantly on the go. If they can’t get what they want from your website, they will quickly go to another one. You have then missed the opportunity to turn this visitor into a conversion.
More and more businesses today believe that positive conversion is a critical part of their digital marketing strategies. A company’s ability to achieve its business goals has now become so dependent on conversion optimisation that many business owners are focusing greatly on this particularly important element.
So how can you make sure that you’re not losing out on those much-needed conversions? Below are some conversion optimisation tips you should follow:
1. Make sure you have relevant copy.
Having appropriate content on your landing pages that also grabs the visitor’s attention can make all the difference in your conversions. As such, think about where you want the visitors to go from your landing page and use relevant copy to point them toward that path. In addition, make sure your landing page copy has sufficient information about your product or services and these should be easily understood by the visitors. You can also bolster your credibility and build trust through your website by placing some client testimonials on it.
2. Use effective calls to action.
Without a call to action (CTA), your website cannot provide any focus or direction for all the visitors. To determine which call to action works best for your website, you have to identify the aims and needs of your site first. Also, consider what the visitor will get out of completing the call to action. CTAs should be short and sweet and they must be found on every Web page. However, it is essential to keep the right focus — as such, don’t load too many CTAs since you just might end up overwhelming the visitors.
3. Keep your headings short and direct.
Headings that share too much information can actually be detrimental to your conversion optimisation goals, so be careful about giving too much away immediately. Use headings and short extracts to create a sense of mystery on your website so that you can add an element of interest. This interest, of course, gently nudges people toward wanting to read more. Headings that are short and clear also tend to provide much more power than ones that are long-drawn-out. Stick to 8-10 words, 65 characters or under, and make sure to include your relevant keyword.
4. Lastly, review your website’s design.
The design of your website is responsible for ensuring that your potential customer will actually want to come back. Clear navigation is crucial to a positive user experience and it should flow naturally. It is highly recommended that you include your brands’ colours throughout the website, but don’t overdo it. Fonts should be clear and easy to read, and copy should be a combination of text, photos, and multimedia.
Start improving conversion on your website. Give us a call on 01604 491 678 or drop by for a coffee.
Written by Lorna Robinson
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