Packaging Design

Make sure your products leap off the shelf by grabbing the attention of your target customers

Packaging design is often your product’s primary, and initial communicator. The design needs to be eye–catching and unique, ensuring your product doesn’t get lost within the sea of intense competition; instead it needs to leap off the shelf and immediately grab the attention of your target consumers.

Brand message

On top of generating interest, effective packaging design needs to capture the character of the product and convey the desired brand message. To ensure your aims and objectives are fulfilled, we research your market and form an effective strategy, which helps to create a big splash when the product is launched.

We will develop a packaging design look and feel for your product tailored to your exact requirements. This will provide you with a professional and functional brand style that will work well across all future communications.

Consumer focused

It’s imperative that your designs are bold, striking and simplistic but still perfectly in tune with consumer assumptions and expectations. We will focus on creating a consistent and instantly recognisable design that helps build the brand whilst helping your products jump out from the shelf.

Product differentiators

Once we have caught the eye of our customer, we will need to quickly communicate three key elements:

• What they get
• What it does
• What makes it different

Typical packaging deliverables:

• Shop shelf / competitor analysis
• Competitor and design style moodboarding
• Design concepts
• Shelf Visualisation
• Net / die / cutter guide development
• Production and materials consultancy
• Mock-up production
• Artwork production

 Package your success. Call us on 01604 491 678