Powerful Logo Design
Every branding, corporate identity and logo design project is completely individual, therefore at Toxic Creative we purposely treat it that way.
We will perform extensive research into your company, market, values, personality and most importantly future goals. From our research we will ascertain the most appropriate direction, and with your assistance create a definitive brief and finally a powerful solution.
Primarily our logo designs powerfully communicate their proposition to their target market. This enables our client's businesses to compete, grow and dominate within their particular market.
Our process allows you to choose from a selection of logo designs, each built upon an original visual language developed with your specific business objectives firmly in mind.
Your new logo design may only be the start of the branding process, but it is also an element that will be reflected through every communication from this point forward. Therefore we ensure our logo solutions always adhere to the fundamental design laws of legibility, usability and longevity.
What is Branding?
A brand is a name, term, symbol or design, intended to identify a group or it's products / services whilst differentiating it from others.
Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions.
A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all, your brand is the source of a promise to your consumer.
A good brand will:
- Deliver the message clearly
- Confirm your credibility
- Connect with your target prospects emotionally
- Motivate a desired reaction
- Create brand loyalty
Target Audience
The power of your brand relies on the ability to focus. That is why defining your target market will help to strengthen your brand's effectiveness.
- Who is your target audience?
- Where is your target audience located?
- What would you like them to think about your brand?
- How will you attract them to your products or services?
- Who else is competing for their loyalty and devotion?
- What do they want?
Using this information we can create a profile in the form of a personal description similar to the following example:
"Liz is 38 and earns £30,000 per year as a regional sales manager for a telecoms company in Northampton. Liz is married and has a new born child. Liz's main interests are reading and walks in the countryside, but she also loves to socialise and cares about the way she looks. As a professional woman with high aspirations and expectations, she works very hard and likes to reward herself with luxury items."
Brand Objectives
Critical to effective brand management is the clear definition of what the brand needs to achieve.
To determine your brand objectives we ask:
- What is it that you want your brand to do for your company?
- What do you want others to know and say about your products or services?
Sample objectives may include:
- Being recognised by receiving a specific award
- Picking up a certain number of choice projects
- Gaining a specific number of new clients in the next year
- Positioning your company as an industry leader in the next five months
Brand Definition
The answers to the following basic questions will help us form a clear picture of your brand definition and will serve as the measuring stick to evaluate all marketing materials and strategies.
- What is the offering?
- What are the core values?
- What is the mission?
- What is the unique selling point?
- Who is the target market?
- What is the brands character?
- What qualities stand out?
- Is the personality innovative, creative, energetic, or sophisticated?
The strategy
By this stage we can bring together the knowledge we have determined within the previous sections to develop a strategy of how, when, and what we are going to do to accomplish the development of this successful brand. Part of the realisation of this strategy is formed as the brand / corporate identity, others may be corporate stationery, websites, product packaging, advertising or marketing literature.
Click here to contact us now, so we can chat about your upcoming ventures.
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