Search Engine Optimisation (SEO)
SEO is the process of improving the volume and quality of traffic to a website from search engines via "natural" search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more visits that site will receive.
Due to how Search Engines constantly amend there ranking specifications, we also must update our sites to conform, and gain optimum results.
The sites code and written content will be populated in a manner that best informs the search engines of it's content and purpose. Copywriting for SEO purposes is increasingly more about writing for human visitors as well as for search engines, and offering fluent and readable content written in a SEO-wise manner.
‘Google Bot’ sitemaps are created and submitted along with the site URL, this sitemap explains the layout of the site to Google which in turn helps with higher Google search results.
We correctly use the following SEO elements to ensure that your site will work to it's full potential:
File naming / Page titling / Alt tags / Description tags / Keywords / Author tags / Search Robot file / Google Sitemaps
The number one element that will determine your site's Search Engine ranking is the amount of sites linking directly to it. There are many ways you can achieve this, some methods of creating links are frowned upon by the search Engines and could lead you site to being black listed and it's ranking removed. We can advise you on the most appropriate way to market your site and encourage links.
If you're interested in using our SEO services in your next project then click here to contact us today!
ALSO SEE:
Online Marketing :: Google AdWords :: Website Design :: Web Development
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