Best Advertising Campaigns Of All Time

24 May

We loved this advertising info graphic, it is jam-packed full of memorable advertising campaigns we find ourselves referencing still today.

One key thing we are saying to clients all the time is the importance of keeping text/copy within an advertising campaign to a minimum, as this helps focus the messaging and mostly all of the adverts within this info graphic represent this tactic perfectly.

Personally I’m not too interested in how the costs of a Superbowl ad slot have increased over the years, but the ‘Top 10 Slogans’, ‘Lessons’ and ‘What Makes a Good Ad’ sections make for very interesting reading.

Let us know what you think of the info graphic or if you have an advertising campaign you would like to hear our ideas on.

Note: Click the image to view full size.

Via: CollegeOnline.org

 

Author Chris Anderson

 

Toxic Creative - RESULT DRIVEN DESIGN & MARKETING
We’re based in Northampton and are experts in all aspects of graphic design, website design and marketing, from dynamic websites and printed literature to logo design and brand development … we do it all.

Posted in: Advertising Also tagged |

A long lasting collaboration

08 Aug

Getting involved in various projects for one client and building a long-lasting relationship is always our number one goal. So working alongside Canonbury Healthcare on all types of projects from brochures and catalogues to adverts and event branding, we really have relished each and every job they’ve thrown our way, so we thought we’d share an overview of it with you!

Canonbury are a Northamptonshire based healthcare specialist with a vast range of different products and brands on offer including names such as Dr. Comfort, Simplyfeet, Vasyli and Scholl to mention just a few.

We’ve now been involved with many creative projects with Canonbury, including advertising for a variety of their brands. Our aims are to create enticing and imaginative advertising that fully support and develop the brand direction. Keeping a cohesive appeal across all communications is our main priority as it means we create brand focussed yet engaging adverts that really drive sales.

Canonbury co-hosted an event with Vasyli (Orthotics solutions market leaders), for which we created the event branding, advertising campaign and in conference communications. The goal was to create a conference package that was true to both party’s well-respected industry credentials whilst promoting the seminar as an event not to be missed.

Our final concept was built around the learning cliché of blackboards. We used a blackboard background with overlaid loud hailer graphics and supported these elements with black and white Polaroid photography and chalk drawings.

With so many projects in the works it’s hard to mention them all! But collaborating with Canonbury has been a real pleasure, it’s been a great partnership and long may it continue!

Dr. Comfort product brochure

 

Author Chris Anderson

 

Toxic Creative - RESULT DRIVEN DESIGN & MARKETING
We’re based in Northampton and are experts in all aspects of graphic design, website design and marketing, from dynamic websites and printed literature to logo design and brand development … we do it all.

Posted in: Graphic Design Also tagged , , , , |

Coffee, Cakes, Babies & Branding

11 Jul

This may not be one of our more recent projects but we certainly felt the need to shout about it. Mocha Mama (a start up business based in Kettering, Northamptonshire) came to us needing the full works, so we put on our design and marketing hats and got to work on logo ideas, branding, adverts and flyers. When all the parts had been put together, Mocha Mama was ready for take off.

I am delighted I chose to work with Toxic Creative, they really listened to what I wanted to achieve and captured the look and feel very quickly.

Clare Simpson

Clare (company owner) approached us with a great idea and a great ethos, ‘a place for mothers to relax together in a safe, welcoming environment with a coffee and a cake’, all it needed was the branding and marketing to kick start them on to the right path.

We gave Mocha Mama a friendly look and feel to compliment the nature and attitude of the business. The logo was always intended to be a real typographical statement. Soft curves, legible letters, warm colours and not forgetting, the cute baby’s face that never fails to raise a smile.

Once we had the look and feel in place it was on to advertising. The company already had a clear target audience in mind, which is always fantastic news for us. After we gathered all the necessary information and had a brainstorming session we set to work creating flyers and adverts that would really strike a chord with mothers and families in the area. A simple message highlighting the safe haven where they could relax and have a chat while their little ones play.

Since then the company has gone from strength to strength, building up a fantastic reputation among mothers in the local area. We’ve loved seeing the company grow and can’t wait to see it continue. It won’t be long until they’re spreading out across the country (just remember us when you’re famous)!

 

Author Chris Anderson

 

Toxic Creative - RESULT DRIVEN DESIGN & MARKETING
We’re based in Northampton and are experts in all aspects of graphic design, website design and marketing, from dynamic websites and printed literature to logo design and brand development … we do it all.

Posted in: Branding & Logo Design Also tagged , , , , |

Logo design refresh for Oakham based weed control specialists

07 Feb

The Oakham, Rutland based company Progreen approached us to help refresh their brand logo whilst designing and producing exhibition flags and advertising for their upcoming promotions.

Developing a brand is never easy but we feel we really helped push Progreen on to the next level. Progreen are a weed control solutions company and are making a significant impact on the industry. We got the enquiry for this job based on a referral (always a good sign) with flags, advertising and print management all required. They wanted the promotional materials to boost interest and awareness of the company. To cap this off, they soon came back for a logo design re-think to round off their new company persona.

Overall a great project to be involved with, and a really pleasing outcome!

Visit our graphic design and logo design projects pages to see further portfolio examples.

Progreen logo and exhibition graphics design

 

Author Chris Anderson

 

Toxic Creative - RESULT DRIVEN DESIGN & MARKETING
We’re based in Northampton and are experts in all aspects of graphic design, website design and marketing, from dynamic websites and printed literature to logo design and brand development … we do it all.

Posted in: Branding & Logo Design Also tagged , , |

Branding & Logo design for Kettering based innovator

15 Jan

A referral job (happy days) that required a logo design and complete brand identity from the ground up.

Safeback2u have come up with an idea that places a fun twist onto child safety. The Kettering based company provide bespoke temporary tattoo’s for use by young children whilst out and about in the holiday periods.

The innovation of the offering really attracted us to this project and company, having worked on a whole host of youth design and branding projects in the past we instantly had ideas flooding in for the new logo and accompanying advertising.

Keep an eye out for Safeback2u, we have a sneaky suspicion that they will soon become a household name!

View a collection of our Logo design and graphic design projects.

Safeback2u Logo DesignSafeback2u Advert Design

 

Author Chris Anderson

 

Toxic Creative - RESULT DRIVEN DESIGN & MARKETING
We’re based in Northampton and are experts in all aspects of graphic design, website design and marketing, from dynamic websites and printed literature to logo design and brand development … we do it all.

Posted in: Branding & Logo Design Also tagged , , , |

Sales focused web design

28 Apr

After we completed the Corporate Identity and Advertising campaign for EMS’s newly named AquaCert service, we were asked to Design, Build and Host a website to promote it. This sites features include Online Store and E-Newsletter subscription facility and contact forms.

Visit the site at: www.AquaCert.co.uk

 

Author Chris Anderson

 

Toxic Creative - RESULT DRIVEN DESIGN & MARKETING
We’re based in Northampton and are experts in all aspects of graphic design, website design and marketing, from dynamic websites and printed literature to logo design and brand development … we do it all.

 

Posted in: Website Design Also tagged , , |

Google AdWords & internet Marketing

18 Feb

This week we wanted to have a quick word concerning Google Adwords…

Adwords are one of the most cost effective forms of online advertising your company can be involved in. This is because only people who have specifically searched for your pre-determined keywords will be shown your Ad. You then only pay each time someone clicks on your Ad and is taken to your site.

For more information on Internet marketing, Google Adwords and general marketing needs speak to one of our team who will be happy to explain your options.

 

Author Chris Anderson

 

Toxic Creative - RESULT DRIVEN DESIGN & MARKETING
We’re based in Northampton and are experts in all aspects of graphic design, website design and marketing, from dynamic websites and printed literature to logo design and brand development … we do it all.

Posted in: Marketing Also tagged , |

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