Should we keep our Yellow Pages advert?

The short answer is NO, you shouldn’t keep your Yellow Pages advert.

We get asked this by our clients all the time and in most cases the answer is a clear No, but of course there are the edge cases where the Yellow Pages may still be your audiences first port of call, but in the majority of cases your money is better invested in higher traffic forms of media such as online marketing (SEO and Pay Per Click).

The article clipping below references the demise of the Yellow Pages since people turned to the internet for most of there needs.

 

 

Author Chris Anderson

 

Toxic Creative – RESULT DRIVEN DESIGN & MARKETING
We’re based in Northampton and are experts in all aspects of graphic designwebsite design and marketing, from dynamic websites and printed literature to logo design and brand development … we do it all.

Posted in: Advertising Also tagged , , |

SEO vs PPC – Infographic

So you want to promote your brand new shiny website…

You have heard of Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertising but don’t know which is most suited to your business, industry or website. Well, this handy infographic was made just for you. It puts SEO up against PPC for a fight to the death brawl.

Being creative types, of course we love infographics, but they are not just currently on trend and visually stimulating, but most importantly they present all the facts and figures in a plain and simple way to help compare what is most important. While we are on the subject, would an infographic help explain one of your services or help show the pros and cons of choosing one of your products of a competitors? Just a thought ;)

The statistic that jump out for me was the ‘% of trust’ section:

86% of web searchers trust SEO listings (I think they mean organic) more than sponsored PPC listings

Take a look below and let us know your thoughts.

Note: Click the image to view full size.

Source: unbounce.com

 

 

Author Chris Anderson

 

Toxic Creative - RESULT DRIVEN DESIGN & MARKETING
We’re based in Northampton and are experts in all aspects of graphic designwebsite design and marketing, from dynamic websites and printed literature to logo design and brand development … we do it all.

Posted in: Search Engine Optimisation Also tagged , , , , |
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