Industry - Aviation
Requirement - Website design
365 Aviation is a private jet charter company with over 30 years experience. Offering outstanding quality and exceptional service; 365 Aviation have a wide range of state-of-the-art private jets, from the light 6-seater aircraft through to ultra long-range jets and everything in between.
365 Aviation’s website had become dated and relied heavily on the now discredited Flash coding language making it clunky and slow – their old site far from reflected the first class service they pride themselves on. 365 Aviation came to us looking for a new agency to take their brand forward. 1st stop, website; then onto brochures and beyond…
Our general approach was to produce a look and feel that was effortlessly luxurious. This required all design elements to be highly refined and above all, understated.
With its multiple gradients, outlines and swooshes, the current logo was by the client’s own admission quite over worked. We sought to inject a touch of personality with its new sliced 365 logogram, whilst retaining ultimate sophistication by keeping all other logo elements as simplistic as possible.
Our aim for the website design was to inject a similar experience as found in contemporary luxury magazines. This approach dictates the use of large aspirational imagery and well considered typesetting. To help with this magazine look, once moving away from the homepage the menu would collapse, being revealed via the new menu button. The design is perfectly suited for mobile and tablet viewing, with the responsive design reshaping to fit any device size. This luxury magazine approach also allows 365 Aviation’s corporate brochure to take on a similar aesthetic making the website and the brochure almost one and the same.
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