Case Study – We’re wild about brand engagement

Industry - Beauty

Requirement - Ecommerce website design

Wild About Beauty was a brand born from the relationship between Louise Redknapp and her make up artist and friend for many years, Kim Jacob (a renowned and respected Makeup Artist and beauty entrepreneur).

Offering a fresh approach to cosmetics, with a promise to deliver the highest quality make-up that performs, whilst never compromising on ingredients; Wild About Beauty offer a core collection of easy to use, Paraben free, Makeup essentials for the modern woman.

“Natural beauty comes in all different shapes and sizes.” Louise Redknapp

The brand essence was to be edgy, simple, clean and fresh; and as the website came at the brands inception, it was imperative that we helped to develop the brand from the ground up. It was our strategy to back up the celebrity endorsements with the added value of expert makeup related tips and advice. As well as the further development of the Wild About Beauty Brand and the online presence, it was essential that Wild About Beauty worked in perfect harmony with Louise’ own personal brand.

A major part of how we approached this project was to learn about the brand, its planned future and offerings. Through research and client discussions, we came to an understanding that prospective customers will not just follow Louise, but will want to know how she achieves her looks using these products; they want to walk in her footsteps. Providing users with this knowledge and cleverly placing related products and bundle offers next to tips and advice areas would add real value to the ecommerce offering.

Another area bringing value to the offering is the industry product, knowledge, expertise and insight that Kim has to offer. This would be shared with users via a series of video tutorials; again using well placed links to the related Wild About Beauty products.

In summary our strategy focussed on the continual growth and longevity of the brand; part of which would be delivered via added value expert and celebrity advice as well as a beauty community encouraging direct user engagement with brand faces and community members alike.