‘Snappy’ logo & website design

Working with Jonathan Macauley, a Kettering, Northamptonshire based creative photographer, was certainly an unforgettable experience!

To create a brand and website that reflected my personality and complement my imagery required the Toxic Creative team to delve deeply into my head to figure out what’s going on. A foolhardy activity at the best of times, they survived the ordeal mostly unscathed and went on to do a top job all round. Smashing!

Jonathan Macauley

Jonathan’s quirky character was evident throughout his incredible photography. With such a defined personality, we loved creating a personal identity for him and with such a fantastic portfolio to work with we knew we had to create something rather special.

Jonathan’s photography is filled with endless amounts of creativity, with his unique imagination poured into every single photo concept. Going with the norm is certainly not his style, after all he claims ‘sanity is over-rated’, so we set about designing a site that would really let the beautifully unorthodox photos speak for themselves whilst remaining every-part ‘jonathan’ throughout.

For his website portfolio we knew the photography had to be the main focus, so we placed them up front and centre. As each photo is breathtaking in its own right, we knew our website design couldn’t detract from the main focus. We placed the photos on a moody black textured background and used a hints of striking yellow accents to highlight key areas.

The logo design needed to act as a signature to Jonathan’s work and work alongside everything he is currently producing or may produce in the foreseeable future. For this reason we decided to produce a logo which was timeless in its typographic simplicity whilst still working as a strong calling card for Jonathan and his work.

Have a look at the website and the great photo’s within www.jonathanmacauley.co.uk

Author Chris Anderson

Toxic Creative – RESULT DRIVEN DESIGN & MARKETING
We’re based in Northampton and are experts in all aspects of graphic design, website design and marketing, from dynamic websites and printed literature to logo design and brand development … we do it all.

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