Creating a website does not automatically mean that people will be flocking to it to discover for themselves what you have to offer. Aside from putting marketing practices into place to direct people to your site, you need to make sure that its design encourages people to look around, makes it easy for them to receive your message, and helps them effectively get to know you and your brand.
So how can you improve your Website design? Northamptonshire digital marketing experts share 5 things that could cause Web users to leave your website in frustration and feel distrust for your brand — and the things you can do to correct these and motivate people to explore your business’s website.
1. Poorly written copy
People will come to your site to learn more about you and your product or service, and they can’t do that if you are unable to clearly and properly express yourself in the site’s text. Aim to polish your copy before publishing.
2. Dated content
Blog posts from two years ago and products on your e-commerce site catalog that are no longer available tell your visitors that you haven’t touched your site for a while, so they’ll look someplace else for their needs. Keep your content fresh and make sure all offerings are current and available.
3. Excessive and busy elements
Pop-up and blinking ads, animated icons, and social media buttons that take up space on the screen and block the text can be annoying to see for Web visitors, and they distract or prevent people from successfully looking through your site. Clean up your pages by being thoughtful about where to place ads (they should be prominent but not obstructive), and consider whether you truly need flashy elements. Your visitors should be able to navigate the pages easily.
4. False information, or lack of important details
To build trust, site visitors should see credible and authentic information such as real reviews or testimonials, complete product or service information, trustmarks, photos of your actual business or team members, and the like. It’s a red flag for customers if you don’t have an About Us page, contact details such as phone numbers and business addresses, and clear instructions for payment and shipping processes.
5. Too much hype and dubious promises
While your primary purpose for bringing people to your site is to promote your business and sell products or services, readers will often be put off by excessively sales-y or gimmicky content that promise out-of-this-world results, quality that beats every single competition out there, and totally exclusive, limited-edition offerings. Use simple and clear text to explain how your business works and what benefits they can expect without attempting to build up too much mystery or hype that can cause potential customers to detect misleading or suspicious intent.
If you’re committing one or all of the above web no no’s, talk to us about how we can review your pages and devise a solution to get your website tip top in no time.
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