The short answer is NO, you shouldn’t keep your Yellow Pages advert.
We get asked this by our clients all the time and in most cases the answer is a clear No, but of course there are the edge cases where the Yellow Pages may still be your audiences first port of call, but in the majority of cases your money is better invested in higher traffic forms of media such as online marketing (SEO and Pay Per Click).
The article clipping below references the demise of the Yellow Pages since people turned to the internet for most of there needs.
Author Chris Anderson
Toxic Creative – RESULT DRIVEN DESIGN & MARKETING
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