Client – The Artistry Network
Industry – Beauty
Requirement – Website/online app including advanced community management.
Website – www.theartistrynetwork.com
The Artistry Network emerged from a desire to support and inspire Makeup Artists globally. An entirely new concept and start up, the founders of the Artistry Network all have ongoing relationships with Makeup Artists and understand the value of education, sharing and mentoring.
“…It’s amazing how have they have taken our feedback from the style tiles and captured the vision I have.”
Caroline Young – Director
Identifying a gap in the market, the objective was to support Makeup Artists by providing a platform to showcase work and talent, whilst encouraging connections and collaboration. Offering varying memberships that came with a range of permissions and accessibility to different areas of the site and functionality, the Artistry Network required a system that would take payments on a subscription basis whilst allowing them to offer complimentary memberships and featured profiles to high profile and industry leading Makeup Artists.
The main emphasis, however, was on the ease of use to subscribers and members alike. They required a system that would encourage prospective members to sign up and create visually impactful profiles whilst on the go – quickly and easily. It was vital that the site be designed with user experience being of the utmost importance.
London based and within the fashion and beauty industry; it was vital that the design reflected The Artistry Network’s already high profile brand. As strong believers that user experience is key, we began from the ground up and took an experimental and collaborative approach to the design. Everything from the simplicity of the homepage; down to the micro copy, use of member populated portfolio photography, colour and placement of calls to action were given a great deal of consideration to keep the user experience as instinctive and engaging as possible.
The Artistry Network not only allows make up artists to easily sign up and display their work from any device; it also provides members with a hub of knowledge and downloadable business templates to assist in the day to day management of their business; from invoice management to industry tips and plenty in between. At the time of writing, the website is in just the first of many planned in development phases to come, watch this space, things are soon to get interesting.
Take a look at this website on your desktop, tablet or mobile device – it’s responsive! www.theartistrynetwork.com
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